Analyzing Instagram competitors is important because it helps you to plan your strategy and also gives you insight into what your competitors are doing to grow on social media. The strategies you are not following, your competitors might be optimizing them well to gain an edge on social media.
Analyzing your competitors is easy, for this, you can take the help of many Instagram competitor analysis tools which are both paid and free. However, today in this article I will teach you to do the analysis manually, so if you are interested then this article is for you.
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Find your top competitors
First of all, search for accounts similar to yours, if you have a business or brand then search for similar accounts. To find these accounts, you can use the hashtags and keywords you use.
Check the popular accounts within the niche you have selected, and how many followers they have. what kind of posts they are making or which hashtags and keywords they are using.
There are many ways to do analysis, you can use Instagram competitor analysis tools, these will help you a lot. Look for a tool that gives more information about the growth of followers and content performance along with the increase and decrease of engagement rate.
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Analyze Content Themes
When analyzing your competitors, identify what themes your competitors are using that attract followers so much. To do this, first look at the story highlights to see what themes they have used in their highlights. Seeing this can help you a lot in identifying your competitors.
Also, keep an eye on social trends that change frequently so that you can identify which themes are being used the most at what time. For example, you can also look for themes like tutorials, testimonials, or promotional deals. This will help you a lot in creating your strategy and making the right changes to it.
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Track Posting Frequency
Instagram competitor analysis, you get a lot of information about their posting frequency and the time they post. This shows how many times they are posting in a day and the number of their posts, this will help you know about their posting consistency.
Optimize their posts thoroughly, and identify if they like to post on certain days of the week or every week. Looking at these patterns will tell you when your chosen niche is best seen by the audience.
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Review Engagement Rate
It is also important to understand the metrics of how your audience engages as it will tell you how you can increase your engagement rate. Pay attention to the number of likes, comments and shares as these are the activities done by the users on the posts and it shows how much the followers like to engage with the content.
You need to check every post of your competitors to get detailed metric data know what kind of posts are liked the most and make your strategy accordingly. If a post has a high engagement rate then it means that users are liking this post the most.
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Check your competitor’s fake followers
Fake followers are also a very important metric that cannot be ignored. If you want to do your Instagram competitor analysis, you have to keep an eye on fake followers as well.
- Check follower-to-engagement ratio.
- Analyze follower profiles.
- Look for generic comments.
- Check for sudden spikes in followers.
- Monitor follower growth rate.
- Use social media analytics tools.
- Examine follower locations.
- Check for duplicate content.
- Observe interaction quality.
- Use audit services.
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Conclusion
Instagram competitor analysis is very important to get good growth on your Instagram and increase the number of your followers in an organic way. This will let you know what your competitors are doing to increase followers and engagement rate on their accounts. This will also help you know where you are lagging and where you are making mistakes.